Lady Gaga's Beauty Line Is Available to Pre-Order on Amazon Now
If like us, you’ve been anxiously refreshing your phone every minute and checking all social mediums frantically since hearing the news about Lady Gaga’s upcoming beauty brand launch, the wait is finally over. It’s here! As of 3 a.m. ET this morning on July 15, Lady Gaga’s HAUS LABORATORIES is now available for pre-order on Amazon, and on the brand's site, HausLabs.com
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
Coinciding with the retailer’s earth shattering sale event, Prime Day, the HAUS launch is currently only available to Prime members (but you can sign up for a free trail now if you haven’t already). Amazon Prime members can now add the first three makeup products from Haus Labs to their cart on Amazon, starting today on Prime Day. Those who do not have Prime membership can pre-order on Amazon after Prime Day ends on Tuesday. Products will ship in September when the line officially launches.
As part of HAUS' launch with Amazon, the brand is also releasing nine exclusive, limited edition duos of the liners, glosses, and all-over shimmer powders. These two-piece sets will only be available during Prime Day (from July 15 to 16), and supplies are limited, so you’ll want to act fast to avoid disappointment.
Amazon is the exclusive retailer of HAUS LABORATORIES, Gaga explained her decision to link up with Amazon as the venture’s retail partner: “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
Gaga said she decided to partner with Amazon because the company gave her the freedom to build her brand around the messages of self-acceptance and confidence, an ethos that's comes through in music, specifically "Born This Way."
"This collaboration allows us to continue empowering all customers, Prime members and little monsters alike, to discover and buy their favorite beauty products online," the statement added.
"If it's not perfectly in line with what they do... they'll be like, 'Can you just change half of the equation?'. The answer is no. No deal. No message of self-acceptance, no deal. The deal with Amazon was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty. Beauty is a category in which customers seek to be inspired and become their own experts, all with a confidence to try new things -- Amazon Beauty, like Haus Laboratories, strives to embody this," said Nicolas Le Bourgeois in a statement.
This new venture includes six Haus collections, nine limited-edition cosmetic duo sets, lip gloss duos and more that feature vibrant colors and high-impact finishes.
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Are you ready to ROCK? 🤘 HAUS LABORATORIES LAUNCHES TONIGHT AT 12am PT/3am ET (pre-order) Not only did she build HAUS LABORATORIES from the ground up, @ladygaga also steals the show in our HAUS of Metalhead Collection in this badass look by @sarahtannomakeup, our Global Director of Artistry. The featured line-up for this collection includes: GLAM ATTACK in Biker RIP LIP LINER in Ride LE RIOT LIP GLOSS in Blaze Watch Lady Gaga reveal our entire line-up on a live video on @amazon on #PrimeDay (TOMORROW!) at 3PM PT